Starting a website – design

When choosing a website or template always look at the top 6 websites in the market that you intend to enter and pick a design based upon those so for example most beauty sites will have a clean layout and pastel colors whereas a home improvement website tends to have darker serious colours with accreditation etc. Having a website design that is consistent with the industry will tend to make visitors take you more seriously whereas a messy website really hinders progress and doesn’t convert well.

Now if a website is designed well with good content the effect cumulative and you wont see the effect until you start getting a lot of visitors. Once you have visitors you could always change the design around to see what works better this is known as A/S split testing which I will get to later on in my blog if you get your design right everything else seems to fall into place eventually.

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