Many people have websites even more have Twitter and Facebook and keeping their attention is going to be the most important thing ever now that we are bombarded with marketing and sales messages day in and day out. Spam and junk have become so prevalent that people have just switched off and dont respond to good website design or cute or clever messages any more.
Basically you have to cut all of the rubbish out that people have been allowed to get away with online for many years and provide very very good content that is relevant to what your potential customers are looking for at the right time using the right medium.
So why is copy writing the best way to achieve this and why is it so important well look at amazon book sales millions of people are reading and the only way you can get through to them is good writing skills which is known in our industry as copy writing.
I will provide pointers on how you can achieve this and point you in the right direction I can guarantee if you get this right everything else will fall into place for you online.