Category: Copywriting

Copywriting is the must have skill to have a lasting relevant and converting website this category contains most of what I know and have learned about copywriting so far.

Write now like your life depends on it

So you have a free blog on WordPress or blogger and you have a nice header with some great information on how your going to change the world well what you really need to be doing is writing. Writing is the single most important thing you can learn for the internet and the more you write …

Shorter posts with good tips work

I often read about my fellow marketers believing in the fact that longer sales letters work, they don’t. In the age of less attention people believe less is more I mean come on how many long sales letters have you read through with the exception of one or two. So don’t believe the hype write a …

Content Marketing Collapse

Wherever you look on the internet there is rubbish, respun content yet people still promote products to use it and it could be killing your bottom line. Google is smart a lot smarter than your average marketer yet there are marketers out there that think they can somehow outsmart the smartest internet company in the world. …

Bad Headline Then Join The Breadline

It is mind blowing how many people assume that by building a simple website and adding a few pages of content copied from elsewhere will somehow make money appear in their bank accounts believe me this is not the case. The internet like any job is difficult and because you do not have a manager overseeing …

Headline Is What Counts

The importance of good headlines for your blog or website cannot be understated having a good headline can convert as much as 100% or more in terms of click through rates. Sometimes you can write some excellent content however because of the nature of people and their short attention spans they skim over headlines and a …

Duplicate content the bane of the internet

Duplicate content and rewritten content is so bad now that when you search a subject you will find almost 95% of content online is rewritten and finding exactly what you need without being presented with an offer or a sale is getting difficult. Thankfully Google is cracking down on this and the great content will be …

What is copywriting and why is it important

If you are new to internet marketing you will see the word copy writing brought up everywhere it is the utilization of writing skills coupled with testing to see what type of writing is most effective in writing for the internet and your clients. There are some world class copywriters who provide some very expensive services. …

Copywriting the most important word for 2015

Many people have websites even more have Twitter and Facebook and keeping their attention is going to be the most important thing ever now that we are bombarded with marketing and sales messages day in and day out. Spam and junk have become so prevalent that people have just switched off and dont respond to good …
error: Content is protected !!