Category: Adwords

Retargeting irritating or effective

Many if you will have visited websites only to leave and have the adverts follow you around everywhere, okay once or twice is fine however when you log in a week later and your still seeing the same advert it does kind of get to you so when retargeting make sure you choose options that do …

Adwords retargeting the way to go

I have been messing around with adwords again recently and it seems to have come to life. A few years ago I lost faith in the network as it became saturated with newbie advertisers who were driving up ppc costs for people and left it alone. I stumbled into the new console and was quite impressed …

Low CTR on your adverts change your copy

When I started out in Google it was as easy as pie you put up an advert and clicks just came in day and night but as time progressed and people got more into it my CTR plummeted however this was over a matter of years rather than months. These days you enter a market and …
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